In its latest advertising campaign, Rungta Steel brings together Bollywood’s biggest stars—Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor—to reinforce its promise of “Ekdum Solid” strength and durability. The new TVC, which marks the fifth in a series, showcases these iconic actors reprising their famous roles in a fresh, humorous narrative set against a marriage counselling backdrop.
The commercial features a couple—played by Alia Bhatt and Ranbir Kapoor—seeking advice from Shahrukh Khan, who reprises his role as the calm and wise therapist, Jahangir Khan from Dear Zindagi. Alia, embodying her feisty Safeena character from Gully Boy, confronts Ranbir’s adventurous Bunny from Yeh Jawaani Hai Deewani, who expresses doubts about the security of their home. In a memorable exchange, Ranbir’s character complains about the lack of safety in their house, recalling a past mishap: “Us din Sunset dekhne Chhajja par chadha aur tute gaya, I don’t feel safe.” Alia, staying true to her spirited persona, responds with, “Kisne kaha Ghar ke Deewar par Rock climbing karne Ko?”
Shahrukh Khan, with his characteristic wisdom, steps in with the line, “Isko ghar pe lagaoge to shaadi ka to pata nahi, par ghar kabhi nahi tutega. Rungta nahin to ghar strong nahin,” reinforcing the message that Rungta Steel ensures strength and durability for a secure future. The new TVC highlights Rungta Steel’s commitment to quality and innovation, solidifying its reputation as a leader in India’s infrastructure sector. Scripted by comedian and ad writer Tanmay Bhat’s content studio, Moonshot, the ad continues Rungta Steel’s effort to resonate with Indian audiences while showcasing the reliability of its products. Arvind Kumar, Joint Vice-President and Head of Sales & Marketing at Rungta Steel, said, “Our goal is to create campaigns that connect with our audience and emphasise the unparalleled trust and durability of our products. This campaign will strengthen Rungta Steel’s brand identity, as we continue to expand into new markets across India.”