South Indian cities, particularly Chennai, Coimbatore, and Bengaluru, have emerged as the focal point of India’s burgeoning senior living market, commanding an impressive 60% of the sector’s overall market share. According to a report by JLL and the Association of Senior Living India (ASLI), the Southern region has become a haven for senior living housing, dominating the segment with nearly 12,000 of the total 20,000 housing units currently available across the country. This positions South India far ahead of the other regions, with North India claiming just 20%, West India 16%, and East India a mere 4%.
This dominance can be attributed to a confluence of demographic shifts and evolving lifestyle preferences among India’s rapidly growing elderly population. India’s senior citizen base, currently around 156.7 million, is expected to more than double by 2050, reaching 346 million — accounting for 21% of the total population. As a result, the demand for senior living spaces, which cater to the specific needs of the elderly, has increased substantially, with Southern cities like Chennai, Coimbatore, and Bengaluru leading the charge. The report further highlights that the senior living sector in India is poised for exponential growth, with market penetration currently standing at a modest 1.3%. By 2030, the sector is projected to reach a market value of ₹64,500 crore, driven by a compound annual growth rate (CAGR) of approximately 27%. This growth is in part fuelled by the increasing awareness and acceptance of senior living solutions, as well as the changing mindset among India’s elderly population who now seek more modern, accessible, and supportive living arrangements. According to Ankur Gupta, co-founder of ASLI, “This presents an opportunity for India to develop a robust, compassionate senior care ecosystem that not only meets the evolving needs of its elderly population but also fosters sustainable, long-term industry growth.”
As urbanisation accelerates and more seniors prefer to live independently, these cities in the south are tapping into a gap in the market by offering not just residential spaces, but an entire lifestyle tailored to the senior demographic. These facilities provide essential services, including medical care, security, recreation, and companionship, making them increasingly popular among the elderly. For developers and investors, the senior living sector presents a lucrative opportunity to cater to a demographic that is set to grow rapidly over the next few decades. The increasing demand for these solutions is not just a market trend but a necessary evolution, especially as the population ages and seeks better, more sustainable living conditions. For many senior citizens, moving to these specialised communities isn’t just a financial decision, but a deeply emotional one. It allows them to maintain their independence, access better healthcare services, and foster social connections, reducing feelings of isolation. This growth is more than just economic — it represents a shift towards a more empathetic, future-focused society that prioritises the well-being of its elderly population.