OBEETEE, a name synonymous with luxury and craftsmanship, has redefined the art of carpet weaving, blending Indian heritage with modern sensibilities. The story of OBEETEE began in 1920, when it was founded in Mirzapur, Uttar Pradesh, as Oakley, Bowden, and Taylor. Over the last century, the company has evolved from producing traditional hand-knotted rugs to becoming one of the world’s most prestigious brands in the luxury carpet industry. Today, OBEETEE’s exquisite rugs grace high-profile spaces such as Rashtrapati Bhavan and are sought after by both royalty and modern design enthusiasts.
The company’s origins are deeply rooted in India’s Mughal era, when Babur’s Persian influence introduced intricate carpet weaving to India. Initially inspired by Persian motifs, these designs gradually incorporated Indian cultural elements, creating a unique aesthetic that remains popular today. However, the decline of the Mughal Empire and subsequent British colonisation brought challenges to the Indian carpet industry. Despite these difficulties, OBEETEE managed to preserve its craft, eventually emerging as a symbol of refined luxury and exceptional artistry.
What sets OBEETEE apart is its ability to fuse traditional craftsmanship with innovation. Each OBEETEE carpet is a testament to the time-honoured technique of handweaving, requiring skilled artisans and meticulous attention to detail. At the same time, the brand has adapted to contemporary trends, offering products that resonate with a global clientele. This balance between tradition and modernity has enabled OBEETEE to not only survive but thrive in the competitive luxury market.