Century Textiles and Industries, a stalwart in the textile and paper manufacturing sectors under the Aditya Birla Group, is set to make a significant foray into the real estate market with projects valued at an impressive INR 12,000 crore.
Founded in 1899, the company’s ambitious move reflects a strategic shift towards capitalizing on the burgeoning opportunities within India’s urban housing sector. The planned investments, slated for completion by FY25, will primarily focus on residential developments across key metropolitan regions, with Mumbai Metropolitan Region (MMR), Bengaluru, Delhi-NCR, and Pune earmarked as pivotal locations. These initiatives are part of Century Textiles’ broader strategy to diversify its portfolio and establish a formidable presence in the lucrative real estate domain.
The decision underscores the growing synergy between traditional industrial players and the dynamic real estate landscape, where robust demand for quality housing continues to drive investments despite economic fluctuations. According to reports from Moneycontrol, Century Textiles aims to leverage its established market presence and operational expertise to capture a significant share of the evolving urban housing market. Despite the strategic diversification, Century Textiles faced a brief setback in its stock performance during the recent earnings season. On Friday, July 19, the company’s shares experienced a decline of 2.03%, falling by INR 45.85 to trade at INR 2,213.90 per share during intraday trading.
Further enhancing its footprint in the real estate sector, Century Textiles’ subsidiary, Birla Estates, known for its focus on luxury housing, is poised to launch projects valued between INR 15,000 to 16,000 crores. This expansion highlights the group’s commitment to catering to diverse segments within the residential market, from premium luxury to affordable housing options. Analysts anticipate that Century Textiles’ bold entry into real estate will not only bolster its revenue potential but also contribute significantly to the sector’s overall growth trajectory.
